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Originally Posted by Inglewood Jack
if the Marvel formula is proven to make ALL the money, why would the studio stray from that template? they are so risk averse that they won't even touch anything that is not an already established universe/IP, but they thought Star Wars was the perfect platform to experiment with quirky directors, social agendas, and lore revamp?
I cannot imagine how an executive at Disney read the script for TLJ and thought to themselves "yes! this is the thing that is going to push us past the box office take for TFA and dependably line shareholder pockets!"
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Do any of the Star Wars movies strike you as having any semblance of a coherent plan or strategy?
The story is a mess, the characters are thin, uninteresting, haphazard and completely interchangeable and disposable.
The real question is this: Did they think they could do better than the Marvel Formula while putting in less work and effort?
Or did they think they were just going to be swimming in a Scrooge McDuckian Vault 'O Cash regardless of whatever swill they deigned to slap onto the silver screen?
I genuinely dont know the answer. Looking at Disney's track record through Marvel tells me that they're not afraid to take risks on story, cost or length, or spend big for actors and production.
So what was it? My personal opinion is that they put their faith in JJ Abrams and it turns out that hes a talentless hack and a vapid charlatan.
Once you get past all of the flashy lights, endless action sequences and scenes fired at you with dizzying speed you quickly realize that there really isnt any substance there.