if the Marvel formula is proven to make ALL the money, why would the studio stray from that template? they are so risk averse that they won't even touch anything that is not an already established universe/IP, but they thought Star Wars was the perfect platform to experiment with quirky directors, social agendas, and lore revamp?
I cannot imagine how an executive at Disney read the script for TLJ and thought to themselves "yes! this is the thing that is going to push us past the box office take for TFA and dependably line shareholder pockets!"
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