Endgame was far from a masterpiece. A lot of boring stretches. Really, it's the characters that carried the film, wanting to know their fates, more than the story itself, which was kind of drab.
Infinity was definitely more entertaining and well made.
But again, Marvel tops out at "fun" and tends to plateau there, so at least a high floor generally. But its ceiling is also limited, and hasn't brought us anything really groundbreaking since the very first set of films. They have a formula that puts people in the seats and keeps them from complaining generally. The sweet spot for any studio, but also a box for creativity.
The new Star Wars was aiming for the moon. Wanted to hit a home run on just about every front, and make every fan's dreams come true. Its aspirations were too ambitious, too soon. They jumped in before really considering every angle of what they were doing. Handing out future films to directors left and right, thinking they were on to something after TFA. Didn't take the time to flesh out the characters and plot cohesively and allow the vision to percolate long enough to get it right from that basic storytelling standpoint.
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