From what I gather EHM05 was widely pirated, thus they decided on web distribution only for Ehm07. While download only availability can make the software nearly unpiratable, it also makes it far less visable, and somewhat less purchasable.
To my understanding Sega didn't break even on any version of EHM, so pulling the plug was going to happen eventually. Blame piracy? Sure. No advertising? Maybe. It's a damn shame really, because it's such a great game. But it is a niche gaming genre based on a fairly niche sport.
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