Quote:
Originally Posted by Beatle17
All things the NHL doesn't get to participate in with the IOC and IIHF offer. Surely you can see this only benefits them and not the NHL.
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Think beyond the Olympics. If someone watches the Olympics and becomes a hockey fan, don't you see how that benefits the NHL, the best hockey league in the world?
If you become an Ovechkin fan, how will you watch him play? Will you buy his Capitals sweater? Will you play an NHL licensed video game? Will new companies see the benefits of sponsoring NHL teams, players etc. to leverage the increased popularity of the sport and the players?
All directly tie back to NHL revenue streams not just the IOC or IIHF.