I wonder how much of a lack of an End Game (pun intended) for DC is playing a part in this. The DCEU is playing more like the Fox X-Men universe where each film doesn't really build on the last and the box office results differ with each film. With the MCU they hype each movie like you need to see it to keep up with what's going on, there are very few one off films. If DC was building to say a Darkseid or a Legion of Doom I wonder if this does better.
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