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Originally Posted by Resolute 14
The NHL went to the Olympics for two decades. If it doesn't have confidence that the Olympics benefits the NHL brand, it is because it has a great deal of empirical evidence arguing against it.
As far as China goes, keep in mind that there's a reason why the NHL is holding pre-season games there and sending players like Ovechkin to do PR stunts and run camps. The league knows there's value in the market. But it only accesses that value if it can market itself there.
Sending Alex Ovechkin, the Olympic Athletes from Russia captain, does not bring any value to the NHL. Sending Alex Ovechkin, Washington Capital, does.
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What is the empirical evidence you refer to? These arguments seem more like an appeal to authority.
If Alex Ovechkin goes to the Olympics and you become a fan of his and the game of hockey, it is to the NHL’s advantage.