Quote:
Originally Posted by Textcritic
Like I said, exposure is not worth enough to the NHL for them to happily continue sending their players to the Games every four years without further compensation. I was responding to the implication that the League was somehow ignoring this benefit.
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Well your exact quote was “What benefit?” when responding to a poster who said the league doesn’t see the benefit. Which doesn’t imply you’re trying to measure the benefit but rather doubting whether there is any at all.
I don’t have enough data to measure it but it strikes me as an extremely low price to pay for that kind of exposure. The only thing the league really loses is the All Star game which is more of a perk for league sponsors.
IMO the World Cup and the Olympics have contributed immensely to the growth of soccer and basketball, much to the benefit of individual leagues and clubs.