Quote:
Originally Posted by jayswin
The Raptors have had excellent brand recognition in the last decade or so. This wasn't a last year thing. It just had the huge windfall that any brand that won it all would have.
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Another topic, but as a quick aside - the Raptors brand took a back seat for a bit recently as they pushed 'We the North' and they were doing so to try and bring some life back to the brand. A lot of what they were trying to do was give it a maturity I believe
The Raptors as the Raptors is a pretty new resurgence IMO