I love what Gio did. It creates storylines that gets Edmonton and its fans into a tizzy. Then, the organization, the players, the fans and the entire city obsess over it for weeks until the next Flames game, with media stories and documentaries and billboards and butthurtness. By that time, they've become so emotionally insecure and outraged while the rest of the world has moved on long ago, they've created a PPV-worthy game out of really what amounts to nothing at all.
Then they lose again, and the process repeats, catapulting them back into perpetual torment.
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