[CaptainCrunch]

The 10 year anniversary of the infamous Folgers Incest ad, a really interesting interview to read


https://www.gq.com/story/folgers-incest-ad-oral-history

In 2009, Folgers released a commercial meant to be a modern reimagining of their classic ad "Peter Comes Home For Christmas." Little did they know, it would become a classic of its own—for a very different reason.
“Coming Home” opens with a taxi dropping a young man off outside a snow-covered house bedecked in Christmas decorations early one morning. A young woman excitedly opens the door and establishes that she’s his sister by pointing at herself and saying “sister!” He’s weary, having just returned from volunteering in “West Africa,” and the two share a cup of freshly-brewed Folgers coffee while their parents are still asleep. (In some versions he even says "ah, real coffee," as if he didn't just come from where some of the best coffee in the world is produced.) He hands her a small present, but instead of opening it, she peels off the red bow and sticks it on his shirt. “What are you doing?” he asks. “You’re my present this year,” she responds. The camera zooms in on her shy glance, then cuts to his furtive, flirty smile. Those three seconds sealed its fate forever.