FWIW, Sonos is planning to implement a method of allowing older, non-supported devices to connect on a form of secondary network, thus allowing in-support products to receive updates. This will go live at the same time the devices are retired. That said, I suspect you have to actively make such a change and the way they are doing it is very likely designed to trick people into upgrading everything now.
Also, this is the IoT world. Companies - both for reasons of planned obsolescence and complexity of support - are only ever going to support these devices for a limited period of time. Under Armour is also bricking a bunch of devices for similar reasons.
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