The beauty of this idea is that if someone in Edmonton tries to block it or ban it, they prove how fragile and butthurt they are.
If they allow it, then there is a giant picture of Tkachuk smirking at them at all times.
If they try to revenge us and do the same with a Mclottery picture on a billboard in Calgary, they will just come across as try hards to the rest of the nation that will laugh at them more.
Serious props to the guy who came up with this.
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