I think a factor in the lack of popularity is the full cages they all wear. Seems minor but when you have 10 players skating around in full cages there is no individuality there, no personality, you can't see the person, you just see 10 random people.
If they copied from the NHL I believe there would be more interest. No full cages, add some physicality (to what extent I don't know), and perhaps above all we need the rest of the world to catch up. Which is slowly happening as well.
As of right now, its not the same game as mens hockey, to me thats where the issue is.
Sort of like why the CFL is so far behind the NFL, its just not as fun to watch. Its neutered in comparison.
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