[sureLoss]

Interesting. They have TV deals with CBS, TSN, and RDS.


https://www.3ice.com/the-scoop/new-a...n-play-in-2021

E.J. Johnston, son of former professional hockey goalie, coach and general manager, Ed Johnston, has teamed with Hockey Hall of Famer, Craig Patrick, to create 3ICE, a new and totally independent, three-on-three professional ice hockey league in North America slated to begin play in June of 2021.

3ICE is uniquely designed to give hockey fans the speed, skill and excitement they’ve grown to love since the three-on-three overtime concept was introduced in 2015. Utilizing a full-sized rink, every game will consist of two, eight-minute halves using a running clock to keep the end to end action moving at an unprecedented pace.

“Three-on-three hockey has proven to be incredibly exciting display of speed, skill and creativity, and we see a creation of a league based entirely on that as a natural extension whose time has come,” said Johnston, CEO of 3ICE. “We believe we have the best part of hockey and when you add to that the way fans consume and share content today, we can see a day with 3ICE media platforms and leagues in North America, Europe and beyond.”

“3ICE is going to thrive on pure skill, creativity, play making and goal scoring,” said Patrick, Commissioner of 3ICE. “What that means for fans is that our events will be all hockey and no filler. Fans will get seven games in a single-elimination format and a champion will be crowned at each of our nine stops across North America. No penalties, only penalty shots. No long intermissions or stoppage in play for video reviews. Just pure excitement.”

Johnston also announced that the new league has signed television deals with CBS Sports, TSN and RDS. 3ICE Games will air exclusively in the United States on CBS Sports Network, with the Championship Game airing on CBS Television Network. TSN and RDS are the official Canadian media partners. The league also has formed a partnership with Getty Images Inc. and ASM Global.

The inaugural 3ICE season tour will take place during the summer of 2021. The league will consist of eight teams with each team consisting of seven players (including one goalie) and a head coach. The traveling league will not have teams based in particular cities, instead all eight teams will visit each tour city and play in a bracket-style format to determine a champion at each and every tour stop. Overall each season will see 60 games per season, culminating in a final league championship game, giving fans the ultimate hockey experience.