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Originally Posted by Inglewood Jack
Make hundreds of millions over the lucrative Christmas season and achieve #1 status competing against the mighty...Cats and Jumanji franchises? I think a name brand as big as Star Wars should aspire to a bit more than that. I'm gonna guess they wanted to do Marvel numbers from these, after having forked over 4+ billion for the rights.
Of the 5 Disney SW films, only TFA will have made something in the range of an Avengers film. All others will fall short of the least successful Age of Ultron. That's why Bob Iger's pulling the reins in on movies for a few years, to hopefully come up with a coherent strategy next time around.
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In terms of expectations you really should be comparing domestic only. World wide Star Wars was always going to lag and would have been expected by Disney. It gets 50% instead of close to 70%. So they made the highest grossing movie of all time and Last Jedi equaled The original Avengers and even TROS will out gross every Marvel move except the 3 Avengers movies and Black Panther.
I think the disappointment is that TROS didn’t bounce back like ROTS did after the worst Star Wars movie ever AOTC. This sets the bad downward trend which is what is causing the movies to be deferred. Had it recovered the Narritive would be it was just like the rest of the movies with a lagging middle trilogy.