Make hundreds of millions over the lucrative Christmas season and achieve #1 status competing against the mighty...Cats and Jumanji franchises? I think a name brand as big as Star Wars should aspire to a bit more than that. I'm gonna guess they wanted to do Marvel numbers from these, after having forked over 4+ billion for the rights.
Of the 5 Disney SW films, only TFA will have made something in the range of an Avengers film. All others will fall short of the least successful Age of Ultron. That's why Bob Iger's pulling the reins in on movies for a few years, to hopefully come up with a coherent strategy next time around.
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