Quote:
Originally Posted by ken0042
My issue is that for Super Bowl- the ads are part of the show. Case in point- CTV will spend more time on their Monday morning news showing us the best ads, than they will spend showing us football highlights.
It also begs a few questions- what benefit do I get from CTV picking up the local broadcast rights? I get the US networks as part of basic cable. There is the argument that the money they make allows them to create Canadian content; however we all know that the reason they show 7 hours of new per day is to fill their Cancon requirement and be able to show us more American programming. (Which once again is available via cable TV, and has been since the 70s.)
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You don’t pay the cable company for the content on US channels. The US channels do not own the rights to broadcast almost anything in Canada. Your beef really is that the cable company tries to convince you they are giving you a product of the US networks. They aren’t.
The answer to the question of what do you get from CTV picking up the broadcast rights is irrelevant. The NFL gets more money from CTV to broadcast in Canada then they would get from NBC. CTV makes money off broadcasting the Super Bowl. It’s that simple.
The companies purchasing the adds decide if they want to spend on Canada. So perhaps you have a beef with them.