Baseball is a nationally played sport. A large number of people in every major city can afford Lincolns. Only 1 in 4 people outside of Toronto ride a mule or use a horse drawn carriage. The contracts are national for television and radio.
75M annual value is probably on the low side, but fair. 36M self reported value is game playing. No one would really care, because all it really does is exempt the Jays from equalization, but they are also cheap on the field, which is the issue. They are getting a 40M advantage over other clubs, which is why major baseball centres like LA, NY and Chicago are following the Toronto model and starting or buying their own stations for local coverage.
Toronto should be operating like Milwaukee, but with a free Gerrit Cole every year.
I don't even mind the cheapness for the last 2 years, or what will probably be cheapness for this year, because (as mentioned previously) it's buying the renovations to the Skydome. That should make it easier to draw talent, as well.
I just don't want them crying about being poor after the renovation. The fans watching a crappy onfield product for 3 years, and still supporting them, is what bought it.
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"By Grabthar's hammer ... what a savings."
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