Quote:
Originally Posted by Fighting Banana Slug
Perhaps, but how is a Canadian broadcaster going to re-coup "big bucks" on crappy cross-promotions of "This is Us"? What do they pay exactly?
Why do other US broadcasts just show the regular US (local Seattle or Spokane) commercials? I don't really get it.
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Well there are obviously actual ads that are bought from Bell for the Superbowl, in addition to the annoying promotions for shows we'll never watch. There's no question that the Canadian ads are not of the same calibre or hype of the US ones.
But Bell bought the rights (yes, for big bucks) and should be able to sell advertising on it in the Canadian market with exclusivity. American ads were paid to CBS or whoever for the US market.
Personally I don't watch the Superbowl anyway, and I don't have a lot of love for Bell as a company either. But I can see the business behind it and don't blame them for fighting for it.