I think it is the right decision, to be honest. Why would a Canadian broadcaster pay big bucks for the rights if they can't have exclusivity to run their own ads to make good on that investment? And why would the NFL allow the value of their product to be watered down like that?
I can't imagine another broadcaster from any other country in the world buying the rights for something and then being told that a foreign feed with different, unpaid ads would be running against it in the same market. It just wouldn't fly.
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