Quote:
Originally Posted by JohnnyB
Is a market where there are still stadiums that won't sell out so saturated that there is excess demand being unmet? Doesn't seem likely.
Could another men's league start up with fresh teams and have a go at competing against the NHL in the same markets? Seems like a stupidly tough proposition.
Is women playing instead of men playing a big enough difference to bring out a whole new group of customers with needs not being met by the current league? I really doubt it.
It's not even a men vs women issue.
|
This is the main reason why I think the only way it might work is if they set up the womens teams as extensions of existing NHL brands.
I won't pay for generic extra hockey, but I might pay something for extra Flames hockey. Put any two teams in Flames and Oilers jerseys, and I will care how that game ends.
Yes it's irrational, but it makes all the difference whether those jerseys say "Inferno" or "Flames".