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Originally Posted by worth
Oh, here, it's right in the wiki link:
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Today the majority owner of TSN is CTVglobemedia, which became CTV's parent in early 2001. ESPN retains a minority share, and as part of that restructuring in 2001, got CTV to agree to change the name to ESPN Canada. That change never went through, partly due to the popularity of the TSN brand in Canada but primarily because the CRTC, Canada's broadcasting regulator, refused to allow the name change.
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I had never heard that there were plans to change TSN's name to ESPN Canada.
I assumed that was the plan back when they changed the logo, converted "Sportsdesk" into "Sportscentre", and launched ESPN Classics-Canada, so I wondered why they didn't go all the way and rename the whole network.
I didn't realize that was something the CRTC even had control over, considering how often other tv and radio stations change their identities.