Bit of a wacky idea, but I think one way it could be more marketable is if it as co-ed with NHL legends. A ton of hurdles to make it work, but I could imagine a 4-8 team limited date travelling roadshow league. I would imagine it can be hard for a lot of NHL alumni to find good beer leagues that scratch their competitive itch without being full of Jr B d-bags going nuts on them.
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