The Australian AFLW is the model to follow. I’m not a fan of Aussie rules and find the women’s game unwatchable but they’ve had huge crowds including over 50k in last years final. It is run by the AFL with associated teams playing a shortened season before the men. They were also willing to take a loss for a couple years giving tickets and TV rights away for free. It still has a way to go for long term viability but they are off to a good start.
For a proposed NHLW you could start with 8 teams, half in the US and half in Canada, playing a 20 game season in September and October. From here slowly grow the league, increasing teams, games, and salaries as sustainable.
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