[Scorch]

You can look no further than this forum as an example. CP is a local hockey focused message board and we had the Calgary Inferno, which won the Clarkson Cup yet not a single soul here posted about it. Women’s sports in general haven’t drawn nearly the same interest as men’s sports, (and understandably so when men play faster, harder and more skilled) there is one genre that comes to mind where women has come close to the men in terms of interest...Women’s Wrestling.

Why has it grown as much in popularity as it has now? They shared the same program and platform as the men’s. For the past few decades, women’s wrestling has shared the same viewership and exposure as the men’s as it aired on RAW and Smackdown

So here’s my proposal to generate a jump in fan interest...

Women’s hockey, much like GLOW for women’s wrestling, won’t draw as a program on its own. So try turning it into intermission hockey. Partner up with the CHL and play 7-8 minute periods during Junior hockey intermission with the last period played after the junior game. By doing this, you get the larger crowd, and better engagement

Actual CHL Intermission breaks may need to extend by 5-10 minutes, no increases to ticket pricing, CHL teams still keeps all concessions sales but the women get to keep 100% of their own merch sales. Sell TV rights to TSN for pennies so they can play a taped version on the each Sunday evening.

Sure, it sucks to have to drastically cut their play time by 66%, but when the masses aren’t interested in your game, you have to change your game for the masses.