I think (based on what I heard about the earlier one) is that the writing is part of it so that it's not considered a lottery.
It doesn't seem like it will be successful. $100 is too much to just throw away and are there really 5000+ people who would want the property? The new owners will have to deal with all the work that is too much for the current owners.
And keeping a $5 fee seems totally wrong. It's not my problem as a potential entrant that YOU the seller did not do your job well enough to get the required number of entries. Seems sketchy all around.
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