In the article with that diagram it talks about renting the Car2Go for that trip for 2-3 hours. It would be better if instead of showing the one-way cost it showed round trip to better highlight the price differences between the different options.
"With Car2Go, an hour-long booking would cost $16-$19 and three hours would cost $36-$45. So even if you drove yourself to the appointment and stopped to pick up groceries on the way home, it would still cost half the price of the next most convenient option."
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