A part of what makes the comic book so impressive is its use of Multimodality. Moore was a genius at pitting text and images against each other in interesting ways that create sub narratives and counter narratives. A part of the way he was so effective in the graphic novel was by introducing "art" within the confines of the comic book universe such newspaper covers and the like added a lot of complexity to the story.
This show so far has been very good at introducing these elements in a way that is both obvious and subtle. The result is that it feels like it is a part of that universe.
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