Yes - that is very unfortunate. It is taking advantage of legitimately serious issues to draw attention to yourself as some kind of noble white knight. I'm sure he has experienced some racism in his time in hockey, and maybe felt justified to bring it to light by creating an arbitrary platform.
Of course that is ridiculous. He owes an apology, most importantly to Evander Kane, whom was tricked into using the spotlight he has actually earned into giving him undeserved attention.
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