Quote:
Originally Posted by Nadal Fan
Absolutely agree, and the great word of mouth! The film dropped only 60% on Monday and brought in $9.7mill. Here are some recent Monday drops:
60% Joker
61% Gravity
68% The Martian
69% It
71% The Nun
71% Kingsman 2
71% Halloween
73% It: Chapter 2
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I think dropping Joker at TIFF was the perfect play. Get critics buzzing about it, get good reviews from festival goers and all of a sudden it's a hit in waiting without much overall marketing.