Quote:
Originally Posted by I-Hate-Hulse
I read this release 3 times and still can't figure out how this is going to make my life better.
Spam me more? Reduce bathroom wait times? Get rid of the Dodge Ram on the concourse?
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They might spam you more, but based on what you use/buy. So for example, you have seasons tickets and you go to every game as opposed to someone who sells them every game or gives them away. They use that to recognize that you're actually a fan and might appreciate a slightly better sightlines compared to that guy next to you who gives them away anyway.
If you spend a pile of money in the gift shop, they give you offers related to the giftshop. Or whatever.
It's basically the fact that they can track all your spending and such within the stadium, so they know what kind of fan you are and can drive marketing and offers to you as a result. Because everyone is paying with a card for things now, they have all this information. At a new stadium in London for example, it's entirely cashless and I think that's a piece of the reason why. My guess is the new arena will head in that direction as well.