My guess is that this is a lot of fancy current techno babble about the latest trend in machine learning AI, when it’s all about some sort of loyalty card and access database, likely on your phone and connected to the Flames App , trotted out first to season ticket holders and linked to your account, to track what you do at the Dome. And then to whoever in the Gp wants to be in the program.
Scan the card at whatever vendor your going to get a discount and then that’s logged. It’ll also know when you arrive at the Dome as to when your ticket was scanned and if you transferred it. Eventually enough data is collected about your attendance and spending habits, and the “machine learns” and you are spammed and offered so called specialized offers based on your attendance pattern, food and merchandise vendor pattern, and spending dollar amounts.
In the new building I assume it will be much more advanced, and with the proper amount of spending and patronage you get to unlock secret bathrooms that have no lines, cigar lounges, the rage room, and other adult themed experiences.
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