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Originally Posted by shermanator
I think that number is probably high given that most games have had deals on tickets. As well, the majority of the tickets sold are the cheaper tickets as opposed to the expensive ones.
Having said that, there is concessions revenue, media revenue (via OneSoccer), merchandise revenue (which seems to be lined up out the door before every game) and parking revenue. I think Cavalry does pretty well on these fronts.
I don't think the club is making money, but I don't think they are bleeding money either. Would love to have an honest discussion with Ian about where the clubs finances are.
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I would imagine the club is in better shape than what they anticipated at the outset. Having the two MLS games there was a nice little shot in the arm that you couldn't have counted on. I also think that given the sole stand to buy beer for the first game, compared to the number of options now has to be a nice boost to the bottom line. Truthfully, the pricing leaves a little to be desired (for the beer), but they're not having any issues selling it on a nice day.
I would guess the tickets are averaging closer to $20/seat and that still puts them around $1.1m for gate revenue. That covers that players, then the concessions/parking and merchandise probably gets them relatively close to breakeven.