I don't think this was a DQ in the HiaC match, I think it was a no contest, or Seth being named winner because they thought The Fiend could no longer continue due to injury. They never actually announced a winner. So, I think the angle is the ref thought Wyatt had his brains smashed in by the sledge hammer, which makes way more sense than a DQ.
I'm not overly fond of the main event, but I think calling it brand damaging is pretty hyperbolic. I think this was more about the downfall of Seth and him losing his humanity and maybe his mind.
I am not going to write it off until I see where they go next.
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