[Brewmaster]

I dont know why they didnt try raising prices. I used to drive C2G daily on my morning commute, and it would cost $5 to drive in and park right in front of my office. This was in the brand new Mercedes sedans or crossovers. The car would typically sit in the same spot all day until someone would take it back out of downtown around 3 or 4pm. There's no way they were making money on that.

There was also a bunch of issues in the winter with cars would get stuck, frozen over, etc.

I always figured they were operating at a loss to gain users and be a first mover in the ride share business. Maybe just ahead of their time for the eventual onset of automated and shareable vehicles.