But didn't someone mention that Tim's had a huge revenue problem that most customers didn't see because we're all there during busy times - that they kill it during morning rush hour, coffee breaks but really didn't do well any other times?
Hence having to try something to attract people at other times, aka lunch. I mean I get it, they blew it and can't do anything right, but the idea that they had to diversify the menu to attract revenue outside of a few busy hours wasn't incorrect or dumb.
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