Sliver is right about the weight of 3 stars. I get it, some people think they're leaving a slightly above average rating, but it really isn't viewed that way by consumers, that's just the reality.
5 stars is a place you want to go/use, 4 stars is pretty decent. 3 stars is poor and a place you'll likely avoid. You can still do it, but you have to understand you're giving them a poor review and effectively telling people to stay away, despite what you've actually written.
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