Quote:
Originally Posted by CorsiHockeyLeague
Hockey isn't popular everywhere, but neither is tennis. I suspect if you had a global poll and asked everyone on Earth if they know who a) Wayne Gretzky and b) Serena Williams is, you'd get similar responses for the two of them... which tells you something, given Wayne retired 20 years ago. If you just meant career accomplishments in sporting events watched globally then that's a different conversation of course.
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there's probably no good way to measure this (compare twitter follower size? 10.9M vs 152K), but I severely doubt Wayne's name brand recognition is anywhere near Serena's globally. for us it just feels like Wayne is ubiquitous because of our lifelong Canadian exposure to him.