While access is a problem, the desire for guns is where I was comparing with cigarettes. They made it less glamorous and less desirable to have cigs, so access to them became a moot point.
The US has a huge fixation with guns being must-have items, and movies and video games have added to that stigma. Yes they exist in other countries too, but it is like promoting alcohol to an alcoholic... the exact same advertisements have less appeal and effect for different people with different tastes and traits. For Americans with an already pre-existing bias to desiring guns, anything that makes them more appealing is extra effective.
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