Everything in moderation...
Somehow throughout two years of playing WoW (most of that spent in a "hardcore" guild where I often averaged four hours or more daily), I've managed to hold a good job, keep a girlfriend (now my wife, no less!), exercise at the gym thrice weekly, and keep an active social life.
I've certainly seen people in my guild that are addicted and more or less live in the game (playing for 10 hours or more each day), but I think they're the vast, vast majority of players. The "average" WoW player probably plays for maybe an hour or two each day, which is really no different than watching primetime tv after work, yet nobody bats an eye at that.
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