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Originally Posted by PepsiFree
Gotta call you on this one. It's not close to true.
A properly prepared, in-depth podcast (the closest thing in my professional experience I can compare it to) requires about 5x the work for each minute of content, on average (you shoot for less, but it's not always the case).
If you're producing 90 minutes of radio content, that number is certainly less.
Even in the worst-case scenario where we're talking about people who are inexperienced in producing content or everything happens to go wrong, you maybe get to 10:1.
90 minutes (commercials not included) would take a maximum of 15 hours, at the absolute highest end. More likely within 7-10 hours.
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I'm talking production man hours. That includes things like the cost to run the booth, the audio engineer/producer, you have to have someone selling ads for this particular show, the research talent time. Are you going to have this episode transcribed? Would be a shame to put so much into it with just a single channel for mentization.
Podcasting is not easy, but it's easier than radio. Fitting in 1 hour per week (per day?) of long form radio journalism is hard.
Ask bingo how long it takes him just to do the cursory research for one of his articles. If you were scripting a show, you'd start there and you can read one of his articles in 5-7 minutes.
It's an expensive proposition to produce which is a big reason why you don't ever see it.
It would work in syndication, but then you'd get precious little flames content.