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Jiri Hrdina · 08-02-2019, 07:19 AM

I think one of the challenges with sports talk radio is that there are basically two types of audiences (over simplifying)
- The hard core sports nut who wants the deep analysis/discussion. Ideally you'd want this person listening almost all day but they want a broader range of topics and they want to go way deeper on those topics
- The causal sports fan who tunes in a couple times a day (largely during the morning and afternoon drives) and just want to hear hockey talk. Not to deep. Stay out of other sports. More surface level

There are more of the latter than the former. But the bigger problem is the two audiences do not have aligned wants or needs. So you end up, for the most part, under-delivering to the hard core sports fan.

And really all this is due to the very nature of broadcasting (broad being the key word) which by its very nature and need to attract a wide audience, limits the depth.

This is why podcasting has become such a big thing. It allows the host and audience to match each other based on the narrowness and depth of any topic. You have multi-hour pods that breakdown single games, or single movies/tv shows in incredible detail. Not appealing to a lot of people but incredibly appealing to some.

Broadcasting simply can't support that type of thing. The post above is a great example. I would love to hear that type of rich and deep content, but when they put that stuff on the air - people change the dial.

In fact whenever they aren't talking Flames - people switch the dial.

08-02-2019, 07:19 AM	#910
Jiri Hrdina Franchise Player Join Date: Mar 2014 Exp:	I think one of the challenges with sports talk radio is that there are basically two types of audiences (over simplifying) - The hard core sports nut who wants the deep analysis/discussion. Ideally you'd want this person listening almost all day but they want a broader range of topics and they want to go way deeper on those topics - The causal sports fan who tunes in a couple times a day (largely during the morning and afternoon drives) and just want to hear hockey talk. Not to deep. Stay out of other sports. More surface level There are more of the latter than the former. But the bigger problem is the two audiences do not have aligned wants or needs. So you end up, for the most part, under-delivering to the hard core sports fan. And really all this is due to the very nature of broadcasting (broad being the key word) which by its very nature and need to attract a wide audience, limits the depth. This is why podcasting has become such a big thing. It allows the host and audience to match each other based on the narrowness and depth of any topic. You have multi-hour pods that breakdown single games, or single movies/tv shows in incredible detail. Not appealing to a lot of people but incredibly appealing to some. Broadcasting simply can't support that type of thing. The post above is a great example. I would love to hear that type of rich and deep content, but when they put that stuff on the air - people change the dial. In fact whenever they aren't talking Flames - people switch the dial.