Quote:
Originally Posted by Weitz
Is there really a difference?
I thought the move to <sponsor> place/center/whatever was simply to make the sponsor more prevalent as was suggested. No one is paying 5 million a year to have everyone call it the dome (or whatever name). Like how people in Edmonton call it Rogers. Thats what the sponsor is paying the money for.
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That's why there is a different cost associated with being a presenting sponsor vs. a title sponsor, AFAIK.
With the presenting sponsor, you don't have a choice, you have to keep the original name but you attach yours on to it. With the title sponsor, you can call the thing whatever you want. Arena, Centre, Dome, whatever. Whatever generic "sounds good" with your corporate entity, presumably.