Quote:
Originally Posted by PepsiFree
I think that's actually the difference between a presenting sponsor and a title sponsor. So, a presenting sponsor would be what we have (Pengrowth Saddledome, Scotiabank Saddledome). Whereas a title sponsor could change the full name (Pengrowth Place, Scotiabank Centre).
So, if they go the title sponsor route, they likely wouldn't name it anything because the sponsor chooses the full name. If they go presenting, they probably do pick an "iconic" name (Saddledome, Coliseum, etc.)
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Is there really a difference?
I thought the move to <sponsor> place/center/whatever was simply to make the sponsor more prevalent as was suggested. No one is paying 5 million a year to have everyone call it the dome (or whatever name). Like how people in Edmonton call it Rogers. Thats what the sponsor is paying the money for.