Quote:
Originally Posted by Fire
You would think they should be able to get around $5 million per year on the new arena. The Flames/City will make sure to name the new arena something generic. <Sponsor> Arena, <Sponsor> Place, <Sponser> Centre, etc. They don't want the same problem with people just calling the Scotiabank Saddledome the Saddledome or dome.
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I think that's actually the difference between a presenting sponsor and a title sponsor. So, a presenting sponsor would be what we have (Pengrowth Saddledome, Scotiabank Saddledome). Whereas a title sponsor could change the full name (Pengrowth Place, Scotiabank Centre).
So, if they go the title sponsor route, they likely wouldn't name it anything because the sponsor chooses the full name. If they go presenting, they probably do pick an "iconic" name (Saddledome, Coliseum, etc.)