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Reggie Dunlop · 06-19-2019, 08:15 PM

The Messier Award only exists because an ersatz cold remedy company ColdFX wanted in on NHL sponsorship and had hired Messier as their commercial pitchman. Could've just as easily had been the Don Cherry Trophy instead.

06-19-2019, 08:15 PM	#123
Reggie Dunlop All I can get Join Date: Oct 2001 Exp:	The Messier Award only exists because an ersatz cold remedy company ColdFX wanted in on NHL sponsorship and had hired Messier as their commercial pitchman. Could've just as easily had been the Don Cherry Trophy instead.