In Australia, due to the isolation, market size, and similarities to the American market, McDonalds regularly tries out new products on us. Today we are being introduced to their new "hotter, juicier, and tastier" burgers with the following changes:
-Softer, freshly toasted buns.
-Perfectly melted cheese.
-Beef patties finished on the grill in smaller batches
-Onions cooked on the grill
-Extra sauce on the Big Mac
https://mcdonalds.com.au/hotter-juicier-tastier
What do we think? If this expands to North America would you be happy or annoyed at the change? Personally I'm not sure what McDonalds is thinking with some of their decisions recently trying to re-invent themselves as a classier burger joint. Their appeal to me is consistence and convenience. If I am looking for something tastier that I don't mind waiting around for there are plenty of hipster burger options out there and McDonalds would be my last choice. I suppose I better give these new burgers a taste test though.