[jayswin]

Originally Posted by Erick Estrada

Could this be the first year that the NBA finals get better TV ratings in Canada than the Stanley Cup finals?

Almost assuredly. Raptors third round, game 6 beat most NHL games in the past 10 years. We could possibly see 9 million viewers for games in the NBA finals (1 in 4 Canadians).

The series-clinching victory reached 6.8 million Canadians, as Game 6 of the Eastern Conference Finals now becomes the most-watched NBA game ever in Canada.

http://media.sportsnet.ca/2019/05/ra...ame-in-canada/

Finals will likely easily surpass that. Raptors for years have been building the immigrant population in Canada brilliantly. I don't know if the average white Canadian even knows how culturally relevant basketball and the Raptors have become in this country.