Not a fan of his music, but I like him as a character and his heckling of the other teams. Spike Lee and other celebs have done that before, maybe not as effectively though. There was a TSN movie about Spike Lee and Reggie Williams, they had quite a battle going when the Knicks played the Pacers one year.
The fans are so close to the action in the NBA, it’s a big part of the home game advantage.
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